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[Latest](https://www.nike.com/ch/en/stories) - [DNA](https://www.nike.com/ch/en/stories/dna) - [Coaching](https://www.nike.com/ch/en/stories/coaching) - [Athletes\*](https://www.nike.com/ch/en/stories/athletes) - [Community](https://www.nike.com/ch/en/stories/community) - [Culture](https://www.nike.com/ch/en/stories/culture) - [Innovation](https://www.nike.com/ch/en/stories/innovation) - [All Stories](https://www.nike.com/ch/en/stories/all) Inspiration # Trained Podcast: Search for Answers Online With Safiya Noble ##### Coaching The author and scholar explains why we should re-evaluate our digital browsing behaviour and how to find better connections IRL. Last updated: 23 June 2021  [](https://podcasts.apple.com/us/podcast/safiya-noble-searching-for-answers-online/id1414073313?i=1000503970671) "Trained" is a podcast exploring the cutting edge of holistic fitness. The truth is out there. We just might not find it in .03 seconds. According to Safiya Noble, PhD, an associate professor of information studies at UCLA, that's what most people expect these days. In this episode of "Trained", the "Algorithms of Oppression" author talks with Nike Senior Director of Performance Ryan Flaherty about how Big Tech and media advertisers manipulate search results to increase their revenues and decrease our attention span—and how these changes affect our society. She also shares how some kinds of information just don't come through on the Internet and why it's so important for us to stay aware of the ingredients in our digital diet. It’s always tempting to go for AI over IRL, but Noble’s insights can help us all make some simple changes to our daily habits. [Listen Now](https://podcasts.apple.com/us/podcast/safiya-noble-searching-for-answers-online/id1414073313?i=1000503970671) Have a question about mindset, movement, nutrition, recovery or sleep? Have a suggestion for a guest or topic? Email Ryan at [trained@nike.com](mailto:trained@nike.com), and he'll see what he can do. Originally published: 31 December 2020 Resources [Find a Store](https://www.nike.com/ch/en/retail/) [Nike Journal](https://www.nike.com/ch/en/stories) [Become a Member](https://www.nike.com/ch/en/membership) [Feedback](https://www.nike.com#site-feedback) [Promo Codes](https://www.nike.com/ch/en/promo-code) [Product Advice](https://www.nike.com/ch/en/product-advice) [Running Shoe Finder](https://www.nike.com/ch/en/running/shoe-finder) Help [Get Help](https://www.nike.com/ch/en/help) [Order Status](https://www.nike.com/ch/en/orders/details) [Shipping and Delivery](https://www.nike.com/ch/en/help/a/shipping-delivery-gs) [Returns](https://www.nike.com/ch/en/help/a/returns-policy-gs) [Payment Options](https://www.nike.com/ch/en/help/a/payment-options-gs) [Contact Us](https://www.nike.com/ch/en/help/#contact) [Reviews](https://www.nike.com/ch/en/help/a/reviews) Company [About Nike](https://about.nike.com/) [News](https://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](https://investors.nike.com/) [Sustainability](https://www.nike.com/ch/en/sustainability) [Purpose](https://www.nike.com/ch/en/purpose) [Nike Coaching](https://www.nike.com/ch/en/coaching) Community Discounts [Student](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e7b273c5b3a03a5b76d/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx4IPOiRLg%24) [Teacher](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa39c3f2fd1cd3069932/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5n4vwR-Q%24) [First Responders](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55da9273c5b3a03a5aa8e/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5my0S4tQ%24) [Medical Professionals](https://services.sheerid.com/verify/68d55c62273c5b3a03a58f2c/?locale=GB) [Resources](https://www.nike.com/ch/en/help) [Find a Store](https://www.nike.com/ch/en/retail/) [Nike Journal](https://www.nike.com/ch/en/stories) [Become a Member](https://www.nike.com/ch/en/membership) [Feedback](https://www.nike.com#site-feedback) [Promo Codes](https://www.nike.com/ch/en/promo-code) [Product Advice](https://www.nike.com/ch/en/product-advice) [Running Shoe Finder](https://www.nike.com/ch/en/running/shoe-finder) [Help](https://www.nike.com/ch/en/help) [Get Help](https://www.nike.com/ch/en/help) [Order Status](https://www.nike.com/ch/en/orders/details) [Shipping and Delivery](https://www.nike.com/ch/en/help/a/shipping-delivery-gs) [Returns](https://www.nike.com/ch/en/help/a/returns-policy-gs) [Payment Options](https://www.nike.com/ch/en/help/a/payment-options-gs) [Contact Us](https://www.nike.com/ch/en/help/#contact) [Reviews](https://www.nike.com/ch/en/help/a/reviews) [Company](https://about.nike.com/en) [About Nike](https://about.nike.com/) [News](https://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](https://investors.nike.com/) [Sustainability](https://www.nike.com/ch/en/sustainability) [Purpose](https://www.nike.com/ch/en/purpose) [Nike Coaching](https://www.nike.com/ch/en/coaching) ## Community Discounts [Student](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e7b273c5b3a03a5b76d/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx4IPOiRLg%24) [Teacher](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa39c3f2fd1cd3069932/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5n4vwR-Q%24) [First Responders](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55da9273c5b3a03a5aa8e/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5my0S4tQ%24) [Medical Professionals](https://services.sheerid.com/verify/68d55c62273c5b3a03a58f2c/?locale=GB) Switzerland - © 2026 Nike, Inc. 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