The Wave

Nike x Patta present: The Wave | A film by Mahaneela. Creative direction by Steve McQueen. The collaboration is a thematic reference to the cultural shifts and enduring influence that Patta has had on its greater community and industry. In this four-part film we follow siblings Abdul and Carista as they ride the ever-changing seas of life. This film is the final piece of our life story. The moment Abdul recognises his value, reconciles with his family and gets a seat at the table amongst others who have all learnt the same lesson but in different ways. We are all students of life, constantly learning, evolving and finding ways to better ourselves.