story

I am Chiamaka I am Creative Director and co-founder of paq. Hi, I am Ems, or Ebele, I am creative director of paq Wear and co-founded paq.

I am Benjamin, born and bred in London and my title is Creative Account Director. I am Joshua, founder

and Creative Director, making sure that our DNA is within everything that we actually do. The name stems from Purpose, Authenticity and Quality. With paq, I guess the ultimate goal is to have a creative house

or studio that is reflective of our various demographics and backgrounds. Also just have that flex or freedom to tell our stories, whether that is through the lens of music, the lens of design, the lens of fashion.

Right now where we are at, we are in Brixton where we are supposed to be. That is our source. I feel like our community was birthed out of the necessity to thrive. I think what we created is a space for people from all different backgrounds to actually

share their life, share their journeys, but also contribute to something bigger than all of us. I think to have a vision, you need to actually have a perspective. And your perspective is obviously going to be informed by the stories that you tell yourself and the stories that you have been told. We had to break glass ceilings 

so that we could open up the doors for others to walk through as well. That is how we are visionaries.The message I will pass on to future visionaries is to understand that a lot of the time the vision is bigger than yourself. It is actually just so that you can actually serve the vision wholeheartedly. Obviously, we have all grown up 

wearing Nikes. So collaborating with Nike, it definitely has been something that feels fulfilling. But also it feels like we are adding to a bigger story. I feel like as a

Londoner you grow up with Nike, it is part of your life, it becomes part of the personality almost. I can't imagine London without trainers. It is like our uniform. paq is seen as connectors. Just share love, share life.

Visionaries

paq - SNKRS Day