story

"Hello, my name is JB, and I am in charge of marketing and content at Kasina. Hi, I am EunHyuk Lee, the CEO of Kasina".

"I am JinHyeong Song, in charge of design here at Kasina. Hello, my name is NaYoung Kwak, and I manage the Product Team. I started Kasina in 1997, and I just wanted to open a skate shop".

"I wanted to add Busan vibes to the shop. I also wanted to establish a brand, rather than simply choosing a shop name. Running a skate shop and a skateboard-related business; those were my biggest dreams back then".

"Those dreams have come true now. What has made, and still makes, Kasina unique is that we are always located in the heart of trend and culture".

"Our store is located in an area where it's surrounded by other fascinating brands and select shops, so consumers who visit the area are able to experience many different stores".

"I believe our strength is that while other stores mainly offer apparel, we maintain a balance between sneakers and clothing. At Kasina, we want the customers to keep getting the information directly from us, about the items the staff are wearing or what new products have arrived".

"Our goal is for Kasina to become a medium where customers can communicate with each other and make new acquaintances".

"I personally think people have become more interested in sneakers since Kasina started its business. There is a Kasina community ..."

"... because many of those who have worked with Kasina are now active in the field, participating in various initiatives. The Kasina community has introduced a great number of talented people to the market, and even after leaving the company, they often say 'Kasina has led many people to become more interested in sneakers'".

"They also continue to maintain a good relationship with Kasina. It is a pleasure to know these people are still in the industry, instead of choosing other paths".

"This is what Kasina wanted to show through its collaboration with Nike. Through Dunk, we reflected on Kasina's past".

"For Max, we started out from the keyword 'silver wedding' and came to choose 'Mandarin Duck', a very Korean theme. I believe Mandarin ducks play the role of a charm or a totem which helps prolong a loving relationship between spouses".

"The Dunk was the starting point for collaboration between Nike and Kasina. Our second collaboration, the 'Mandarin Duck', mainly focused on expressing union, relationship and eternal improvement together with Nike".

"I think this will be a great opportunity to expand the story from Dunk to 'Mandarin Duck', Max and beyond".

"There is a strong perception that Kasina is an eclectic shop, but our wish is to strengthen Kasina as a brand and to develop further into a globally recognised brand".

Talking Shop

Kasina