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[Stretch Knit](https://www.nike.com/be/w/nikeskims-collection-nikeskims-stretch-knit-21jwlzb2asd) - [Studio Stretch](https://www.nike.com/be/w/nikeskims-studio-stretch-admbq) - [Stretch Nylon](https://www.nike.com/be/w/nikeskims-stretch-nylon-7sut9) - [Weightless](https://www.nike.com/be/w/nikeskims-collection-nikeskims-weightless-4csx8zb2asd) - [Shop op kleur](https://www.nike.com/be/w/nikeskims-collection-b2asd) - [Obsidian](https://www.nike.com/be/w/nikeskims-collection-zwart-90poyzb2asd) - [Dark Sepia](https://www.nike.com/be/w/nikeskims-dark-sepia-81pvm) - [Phoenix](https://www.nike.com/be/w/nikeskims-phoenix-1jhtj) - [Cobalt](https://www.nike.com/be/w/nikeskims-collection-blauw-8hfx3zb2asd) - [Ivory](https://www.nike.com/be/w/nikeskims-collection-wit-4g797zb2asd) Cancel Annuleer Populaire zoekopdrachten [studio fleece](https://www.nike.com/be/w?q=studio%20fleece&vst=studio%20fleece)[voetbal schoenen](https://www.nike.com/be/w?q=voetbal%20schoenen&vst=voetbal%20schoenen)[schoenen](https://www.nike.com/be/w?q=schoenen&vst=schoenen)[p6000](https://www.nike.com/be/w?q=p6000&vst=p6000)[air force 1](https://www.nike.com/be/w?q=air%20force%201&vst=air%20force%201)[basketbal schoenen](https://www.nike.com/be/w?q=basketbal%20schoenen&vst=basketbal%20schoenen)[air max](https://www.nike.com/be/w?q=air%20max&vst=air%20max)[jordan](https://www.nike.com/be/w?q=jordan&vst=jordan) [](https://www.nike.com/be/favorites "Favorieten")[](https://www.nike.com/be/cart "Artikelen in winkelmandje: 0") 25% korting op geselecteerde items. Gebruik code BTS26 bij het afrekenen. [Algemene voorwaarden zijn van toepassing](https://www.nike.com/be/help/a/promo-terms-bts26). [Shop](https://www.nike.com/be/w/promotional-styles-3vvvm) Shop alle nieuwe producten [Shop](https://www.nike.com/be/w/new-3n82y) ## Inspiratie - [Nieuwste](https://www.nike.com/be/verhalen) - [DNA](https://www.nike.com/be/verhalen/dna) - [Coaching](https://www.nike.com/be/verhalen/coaching) - [Atleten\*](https://www.nike.com/be/verhalen/atleten) - [Community](https://www.nike.com/be/verhalen/community) - [Cultuur](https://www.nike.com/be/verhalen/cultuur) - [Innovatie](https://www.nike.com/be/verhalen/innovatie) - [Alle verhalen](https://www.nike.com/be/verhalen/alle) Inspiratie # Never done skateboarding ##### Department of Nike Archives Ga mee terug naar 2002 en ontdek meer over de reis van Nike SB: van nieuweling bij het skateboarden tot onmiskenbaar cultuurerfgoed. Laatste update: 29 december 2022 Leestijd: 4 min.  Ah, twintig jaar Nike SB. Wat begon als een groots merk dat net voet aan wal zette, werd uiteindelijk een graag geziene held van de sport, die de cultuur en innovatie van de schoen vooruit hielp zoals alleen Nike dat kan. Maar het verhaal van SB zit vol wendingen, omwegen en mislukkingen, die allemaal leiden tot waar wij en het skateboarden nu staan. Laten we even teruggaan in de tijd... Het was 2002. Na vele mislukte pogingen om door te dringen in het skateboarden had Nike een jonge visionair aangesteld: Sandy Bodecker. Sandy had net met succes Nike de net zo uitdagende voetbalwereld in gespeeld, en het duurde niet lang voordat hij Nike ook met skateboarden (eindelijk) de goede kant op begon te krijgen. En toen kwam de SB Dunk... De rage rond de SB Dunk bracht de boel in beweging, maar daarmee begon het pas. Met innovatie als uitgangspunt vroegen we ons steeds af: hoe kunnen we de schoenen lichter maken? Minder lomp? Dynamischer? Er frisser uit laten zien? De antwoorden op deze vragen leidden tot vernieuwde versies, samenwerkingen met iconische artiesten, en herkenbare designs van atleten die hun naam aan de schoen verbonden. Over eigen schoenen van atleten gesproken: dit verhaal is niet compleet zonder de skateboarders die de schoenen aantrokken, zich ermee uitleefden, en skateboarden grotendeels vormden tot wat het nu is. Het team begon met vier stijliconen, en al snel volgden er nieuwe modellen met atleten als Paul Rodriguez (een van de slechts vier personen die ooit tien eigen schoenen van Nike heeft gehad), Eric Koston, Stefan Janoski, Omar Salazar, Lewis Marnell en Lance Mountain, naast opkomende skateboarders Grant Taylor, Ishod Wair en Shane O'Neill. SB skatevideo's als Debacle, Chronicles, Gizmo, Trust Fall, Constant en natuurlijk Today Was A Good Day stonden symbool voor grootse tijdperken en legden onze atleten vast terwijl ze de schoenen uit de skatecollectie droegen. We hebben inmiddels 46 designs met een goede hoeveelheid Skater of The Year modellen, oude vertrouwde designs, schoenen voor echte winnaars en undergroundlegendes van over de hele wereld. De nieuwe generatie, aangevoerd door Leo Baker, Nyjah Huston, Yuto Horigome, Rayssa Leal en Sky Brown, geeft de sport op hun eigen manier vorm en staat open voor iedereen die dapper genoeg is om op een board te stappen. De afgelopen twintig jaar waren ronduit legendarisch. En in de komende twintig jaar komen er alleen maar grootsere schoenen aan.   De rage rond de SB Dunk bracht de boel in beweging, maar daarmee begon het pas. Met innovatie als uitgangspunt vroegen we ons steeds af: hoe kunnen we de schoenen lichter maken? Minder lomp? Dynamischer? Er frisser uit laten zien? De antwoorden op deze vragen leidden tot vernieuwde versies, samenwerkingen met iconische artiesten, en herkenbare designs van atleten die hun naam aan de schoen verbonden. Over eigen schoenen van atleten gesproken: dit verhaal is niet compleet zonder de skateboarders die de schoenen aantrokken, zich ermee uitleefden, en skateboarden grotendeels vormden tot wat het nu is. Het team begon met vier stijliconen, en al snel volgden er nieuwe modellen met atleten als Paul Rodriguez (een van de slechts vier personen die ooit tien eigen schoenen van Nike heeft gehad), Eric Koston, Stefan Janoski, Omar Salazar, Lewis Marnell en Lance Mountain, naast opkomende skateboarders Grant Taylor, Ishod Wair en Shane O'Neill. SB skatevideo's als Debacle, Chronicles, Gizmo, Trust Fall, Constant en natuurlijk Today Was A Good Day stonden symbool voor grootse tijdperken en maakten onze atleten onsterfelijk terwijl ze de schoenen uit de skatecollectie droegen. We hebben inmiddels 46 designs met een goede hoeveelheid Skater of The Year modellen, oude vertrouwde designs, schoenen voor echte winnaars en undergroundlegendes van over de hele wereld. De nieuwe generatie, aangevoerd door Leo Baker, Nyjah Huston, Yuto Horigome, Rayssa Leal en Sky Brown, geeft de sport op hun eigen manier vorm en staat open voor iedereen die dapper genoeg is om op een board te stappen. De afgelopen twintig jaar waren ronduit legendarisch. En in de komende twintig jaar komen er alleen maar grootsere schoenen aan.  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