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[Nieuwste](https://www.nike.com/be/verhalen) - [DNA](https://www.nike.com/be/verhalen/dna) - [Coaching](https://www.nike.com/be/verhalen/coaching) - [Atleten\*](https://www.nike.com/be/verhalen/atleten) - [Community](https://www.nike.com/be/verhalen/community) - [Cultuur](https://www.nike.com/be/verhalen/cultuur) - [Innovatie](https://www.nike.com/be/verhalen/innovatie) - [Alle verhalen](https://www.nike.com/be/verhalen/alle) Inspiratie # Never Done Breaking The Mold ##### Department of Nike Archives Ontdek de historie van de Waffle Racer, een door ontbijt geïnspireerde doorbraak die de toekomst van hardlopen en innovatie voorgoed heeft veranderd, en bekijk hoe makers hier nog steeds inspiratie in vinden. Van keukenproef tot revolutionaire innovatie. Laatste update: 17 mei 2022 Leestijd: 4 min. Revolutie in performance komt soms uit een onverwachte hoek. Maar zelfs de meest innovatieve denkers hadden niet snel verwacht dat hardlopen voor altijd zou veranderen toen Barbara Bowerman — de vrouw van Bill, de legendarische Amerikaanse atletiekcoach en medeoprichter van Nike — in 1971 op een luie ochtend in Oregon een stapel wafels maakte. In die keuken werd die dag meer gemaakt dan alleen iets tegen de trek. Bill, die een manier wilde vinden om schoenen lichter en sneller te maken en zonder noppen betere grip te geven op de nieuwe synthetische ondergrond van Hayward Field, kreeg een ingeving door wat er op zijn ontbijtbord belandde. "Door het om te draaien, dus het wafeldeel in contact te laten komen met de baan, zou dit volgens mij wel kunnen werken."  Bill Bowerman, oprichter van Nike en de eerste grensverlegger. Ideeën zijn leuk, maar er moet ook echt wat gebeuren. Gelukkig voor de hardloopwereld was Bill Bowerman een echte doener. Hij deinsde er niet voor terug om buiten de gebaande paden te treden (bijvoorbeeld door tijdens een simpel ontbijtje nieuwe ideeën uit te proberen) en zat vol creativiteit, vindingrijkheid en ondernemerschap. Zo heeft hij de toon gezet voor de manier waarop Nike werkt, waaruit honderden innovaties zijn voortgekomen van duurzame oplossingen tot nieuwe designs. Nog tijdens het ontbijt ging er al een lading urethaan in het wafelijzer, waarmee Bill zijn idee testte en iets in gang zette dat uitgroeide tot de zool van de eerste hardloopschoen van Nike. Dit experiment was overigens niet vrij van risico's want het wafelijzer, een huwelijkscadeau dat in het gezin zeer veel werd gebruikt, raakte onherstelbaar beschadigd. Na 50 jaar is het sneeuwbaleffect van zijn grensverleggende manier om problemen op te lossen onverminderd merkbaar en worden nieuwe generaties denkers en makers hierdoor nog steeds geïnspireerd. De Innovation Kitchen van Nike dankt zijn naam aan het oorspronkelijke laboratorium van Bill: zijn keuken. De inrichting is zo dat designers, technici en ontwikkelaars elkaar vanaf hun werkplek kunnen zien en ideeën met elkaar kunnen uitwisselen, net zoals Bowerman ook op elk moment getroffen kon worden door inspiratie. Tobie Hatfield, directeur Athlete Innovations van de studio, vertelt over zijn eerste les in innovatie en het belang van goed luisteren naar atleten. Bowerman kwam destijds langs bij de middelbare school waar Hatfield aan polsstokhoogspringen en hordelopen deed om röntgenfoto's van zijn voeten te maken. Een paar weken later kreeg Hatfield een paar op maat gemaakte trackspikes waarin op strategische plekken nieuwe spikegaten waren geboord, die precies overeenkwamen met zijn botstructuur.  Nike Moonshoe. De schoen waar het allemaal begon. Bowermans unieke, doe-het-zelfmanier van werken en kijk op onderzoek en ontwikkeling leeft voort in innovaties als de verhoogde hak, het nylon bovenwerk en de doorlopende middenzool. Zijn invloed is ook nog steeds duidelijk zichtbaar in de Nike productgalerij. Hoewel de OG en huidige Waffle Racer sterk van elkaar verschillen (de moderne casual sneaker is gemaakt van een mix van gerecyclede materialen en heeft een middenzool van foam), is het ontwerpproces hetzelfde gebleven: herhaling, onconventionele manieren om problemen op te lossen en een focus om de atleet van dienst te zijn. Bekijk de video hierboven voor meer informatie over hoe Nike designers de experimentele traditie levend houden en eindeloze mogelijkheden blijven zien in de meest onverwachte dingen. ## Onze innovatie, jouw stijl. [Shop Waffle](https://www.nike.com/be/t/waffle-one-damesschoenen-rvfh2J/DC2533-200)  Voor het eerst gepubliceerd: 15 mei 2022 ## Gerelateerde verhalen -  [](https://www.nike.com/be/a/rebels-are-never-done-prefontaine) # Department of Nike Archives # Rebellen zitten nooit stil -  [](https://www.nike.com/be/a/never-done-challenging-convention-circa-72) # Department of Nike Archives # Never Done Challenging Convention -  [](https://www.nike.com/be/a/never-done-iterating-pegasus-werkpaard-van-hardlopers) # Department of Nike Archives # Never Done Iterating -  [](https://www.nike.com/be/a/never-done-rising-opkomst-van-vrouwenvoetbal) # Department of Nike Archives # Never Done Rising -  [](https://www.nike.com/be/a/never-done-questioning-nsrl) # Department of Nike Archives # Never Done Questioning Bronnen [Cadeaubonnen](https://www.nike.com/be/cadeaubonnen) [Zakelijke cadeaubonnen](https://nikegiftcardsforbusiness.com/) [Zoek een store](https://www.nike.com/be/retail/) [Nike Journal](https://www.nike.com/be/verhalen) [Word member](https://www.nike.com/be/membership) [Feedback](https://www.nike.com#site-feedback) [Promotiecodes](https://www.nike.com/be/promo-code) [Productadvies](https://www.nike.com/be/productadvies) [Running Shoe Finder](https://www.nike.com/be/hardlopen/schoenenzoeker) Help [Help](https://www.nike.com/be/help) [Bestelstatus](https://www.nike.com/be/orders/details) [Verzending en levering](https://www.nike.com/be/help/a/verzending-levering-eu) [Retourzendingen](https://www.nike.com/be/help/a/retourbeleid-eu) [Betaalmethodes](https://www.nike.com/be/help/a/betaling-opties-eu) [Contact](https://www.nike.com/be/help/#contact) [Reviews](https://www.nike.com/be/help/a/beoordelingen) Bedrijf [Over Nike](https://about.nike.com/) [Nieuws](https://news.nike.com/) [Werken bij Nike](https://jobs.nike.com/) [Investeerders](https://investors.nike.com/) [Duurzaamheid](https://www.nike.com/be/duurzaamheid) [Toegankelijkheid](https://www.nike.com/accessibility) [Toegankelijkheidsverklaring](https://www.nike.com/be/accessibility/statement) [Missie](https://www.nike.com/be/missie) [Nike Coaching](https://www.nike.com/be/coaching) Communitykortingen [Student](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=nl) [Docent](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=nl__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx4XF44rsw%24) [Bronnen](https://www.nike.com/be/help) [Cadeaubonnen](https://www.nike.com/be/cadeaubonnen) [Zakelijke cadeaubonnen](https://nikegiftcardsforbusiness.com/) [Zoek een store](https://www.nike.com/be/retail/) [Nike Journal](https://www.nike.com/be/verhalen) [Word member](https://www.nike.com/be/membership) [Feedback](https://www.nike.com#site-feedback) [Promotiecodes](https://www.nike.com/be/promo-code) [Productadvies](https://www.nike.com/be/productadvies) [Running Shoe Finder](https://www.nike.com/be/hardlopen/schoenenzoeker) [Help](https://www.nike.com/be/help) [Help](https://www.nike.com/be/help) [Bestelstatus](https://www.nike.com/be/orders/details) [Verzending en levering](https://www.nike.com/be/help/a/verzending-levering-eu) [Retourzendingen](https://www.nike.com/be/help/a/retourbeleid-eu) [Betaalmethodes](https://www.nike.com/be/help/a/betaling-opties-eu) [Contact](https://www.nike.com/be/help/#contact) [Reviews](https://www.nike.com/be/help/a/beoordelingen) [Bedrijf](https://about.nike.com/en) [Over Nike](https://about.nike.com/) [Nieuws](https://news.nike.com/) [Werken bij Nike](https://jobs.nike.com/) [Investeerders](https://investors.nike.com/) [Duurzaamheid](https://www.nike.com/be/duurzaamheid) [Toegankelijkheid](https://www.nike.com/accessibility) [Toegankelijkheidsverklaring](https://www.nike.com/be/accessibility/statement) [Missie](https://www.nike.com/be/missie) [Nike Coaching](https://www.nike.com/be/coaching) ## Communitykortingen [Student](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=nl) [Docent](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=nl__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx4XF44rsw%24) België - © 2026 Nike, Inc. 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