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Air Max 97

On Air: Seoul

Shin chose an Air Max 97 with an oversized Swoosh and based his design on Seoul's big, neon signs, the contrasting colours of the South Korean flag and the flag's central Taegeuk symbol, which represents universal balance. "There are neon signs lit up 24/7 in Seoul", he says. "The upper is mostly black, like night-time in the city, when the neon shines the brightest".

Shin was ecstatic to learn that he was one of the six 'On Air' winners. "I hit my desk and jumped", he says. "I ran out of my house screaming with excitement", he adds. He was just as happy to see the first sample of his design when he came to Nike WHQ for design sessions. "The colours on the sample came out so well from the original design", remembers Shin.

Though Shin was inspired by the architecture and colours of his home city, he acknowledges the role of its equally vibrant residents. "The neon lights in Seoul are visible until the sun rises", he says. "These lights and colours really represent the undying passion of people in my city".