SNEAKRS

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Doums from Pigalle

Jordan Proto-Max 720

Stéphane Ashpool’s Pigalle is more than a fashion label; it’s a community. Named after a tight-knit neighbourhood in Paris, the brand stays loyal to its locale, as it’s run and supported by a crew of Pigalle-raised athletes, models and creatives who proudly wear it. Their guiding principle? Building the family of the future.

Here, we catch up with one of the brand’s born-and-bred members, Doums, as he discusses how the Jordan Proto-Max 720 captures his generation.

"It’s a different look for the brand, but it’s dope and refreshing to see something new. It looks relevant for today’s generation; it’s “new school” Jordan. It goes along with the Jordan Brand x PSG collection, which resonates a lot with us, obviously. I copped two or three pieces from it!

It’s interesting to see Jordan Brand expanding in new areas, both in terms of design but also outside of basketball.”

“Within Paris, you have a lot of different neighbourhoods, and they are all quite different. Pigalle is unique, in that, there is a strong notion of community. It’s a family feeling that you don’t necessarily have in other neighbourhoods”

"It’s more than a “crew” to me, it’s a family. We spend all day, every day together. We literally do everything together. “Together” is the word that defines us. We even did a short movie called Together. It means a lot to us to have a brand that carries the name of our neighbourhood, so we support everything Stéphane does. As soon as he needs help for something, we show up. That’s what we’re about.”

The Jordan Proto-Max 720 is available on March 21st on SNEAKRS