story

"The reason I named the store FLY is that I studied aircraft manufacturing in my early years. FLY can be interpreted as the zipper on clothes, which has something to do with streetwear."

"Of course, FLY also has the meaning of the insect fly, and the fly logo reminds us that we are nobody from the street. Hello, this is Jeff. I founded FLY streetwear in 1999, and it has been 24 years since then."

"My name is Ryan. I started playing skateboard from high school, and it's been 16 years so far. I'm responsible for the media publicity of FLY."

"Hi everyone, this is Tom from Shanghai. I work at FLY Streetwear, and this is my 7th year skateboarding."

"My relationship with skateboard can be described as love at first sight."

"FLY has a rule that normally we start work at 10 o'clock, but if you want to play skateboard in the morning, you can start work at 10:30. I think this reflects the very spirit of skateboarding and is meaningful."

"FLY helped to witness my growth. I met Jeff in 2019, and then he invited me to join FLY."

"I pick (these) kids from the street, although this sounds weird, it is very natural for skateboard culture. When you meet kids with potential, you wait and see if there is a possibility for them to join our team."

"FLY crew come from all parts of the country, all over the world. We come together because of our shared love. I also put this into the FLY logo."

"Speaking of my relationship with FLY, it's like a big family to me. Together we play skateboard, have dinner and chit-chat." 

"What's important is that everybody feels comfortable when we are all together. I think FLY is a really critical part for skateboarding in China."

"A skateboard store should play a bridging role, which provides an access to skateboarding for young people with a taste for it."

"(As to) our developing direction, actually you can see our store is divided into two parts, one is the retail space, and the other is the social space."

"The 'White Orchid' is our 7th collaboration with Nike, with which I'm most satisfied among all my designs."

"We found it was just right to showcase the white orchid petal with embroidery, and the iron piece on Swoosh stands for the iron wire winded on white orchid."

"The green color on the heel stands for the green sepal of white orchid. We use blue as the main color, which is inspired from the blue cloth in the basket of the granny who sells flowers."

"All the design inspiration and the use of premium materials is to bring back that white orchid from the street of Shanghai."

"For me, skateboarding is what really happens in the street. When designing footwear, I always care about small things in the street corners which tend to be neglected easily."

"Many years ago, a lot of people said street is dead, but whether it dies or not is not something we can decide."

"As someone in this industry,  be driven by love, do what we should, and dig into it undistracted, that's enough for me."

Talking Shop

FLY Streetwear