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Last updated: 1 October 2024 3 min read  - The Air Jordan V El Grito is Jordan Brand's first shoe to celebrate Mexican and Latin American culture, representing a shared heritage and identity throughout the world. - The newest Jordan Brand shoe is the latest collaborative effort to showcase Jordan Brand's commitment to Mexican and Latin American communities. - The El Grito is now available worldwide at Nike.com and select retail stores following its 12 September 2024, global release date. ## Shop Jordan Shoes [View All](https://www.nike.com/at/en/w/jordan-shoes-37eefzy7ok) - [ \ Air Jordan 4 Retro 'Flight Club' \ Men's shoes \ __€ 209,99__](https://www.nike.com/at/en/t/air-jordan-4-retro-flight-club-mens-shoes-x4MSM19W/IM4002-100) - [ \ Jordan Flight Court \ Men's Shoes \ __€ 109,99__](https://www.nike.com/at/en/t/jordan-flight-court-mens-shoes-3ZlAHk4b/HF3255-010) - [ \ Air Jordan 1 Low \ Men's Shoes \ __€ 129,99__](https://www.nike.com/at/en/t/air-jordan-1-low-mens-shoes-9g1Rdg/553558-404) - [ \ Jordan Spizike Low \ Men's Shoes \ __€ 169,99__](https://www.nike.com/at/en/t/jordan-spizike-low-mens-shoes-65TiFmMD/IQ9368-010) - [ \ Jordan Spizike Low \ Men's Shoes \ __€ 169,99__](https://www.nike.com/at/en/t/jordan-spizike-low-mens-shoes-NSCKXre6/IV6047-100) - [ \ Air Jordan 5 'Black Carolina' \ Men's Shoes \ __€ 209,99__](https://www.nike.com/at/en/t/air-jordan-5-black-carolina-mens-shoes-5DmMRN/DD0587-008) - [ \ Air Jordan 5 Retro OG 'White Metallic' \ Men's Shoes \ __€ 209,99__](https://www.nike.com/at/en/t/air-jordan-5-retro-og-white-metallic-mens-shoes-qUtJBbwU/HQ7978-103) - [ \ Air Jordan 1 Mid \ Men's Shoes \ __€ 139,99__](https://www.nike.com/at/en/t/air-jordan-1-mid-mens-shoes-0rLt2DHs/DQ8426-405) - [ \ Air Jordan 1 Low SE \ Women's Shoes \ __€ 129,99__](https://www.nike.com/at/en/t/air-jordan-1-low-se-womens-shoes-JlXc2Q/CZ4776-100) - [ \ Air Jordan Mule \ Golf Shoes \ __€ 109,99__](https://www.nike.com/at/en/t/air-jordan-mule-golf-shoes-gPSHBj/FJ1214-101) The Air Jordan V El Grito is Jordan Brand's latest exciting shoe release and its first to pay homage to Mexican culture, representing a shared identity and pride in Latin American communities around the globe. This collaboration is the latest in a series of partnerships between Jordan Brand and Mexican and Latin American communities, showcasing the brand's ongoing commitment to Latin American culture and sneaker fans. Examples of such previous Jordan collaborations include the Jordan Chilango Apparel Collection and bold editions of the Air Jordan 1 in various [Nike Día de Muertos Collections](https://about.nike.com/en/newsroom/releases/nike-con-mi-familia-collection-2023-official-images).  [](https://www.nike.com/at/en/w/jordan-shoes-37eefzy7ok) Much thoughtful creativity went into the design of the Air Jordan V El Grito to uniquely showcase and represent Mexican culture in all of its various forms—from its colours and textures to its geography and people. In fact, the shoe is chock-full of tiny details that represent Latin culture both on its exterior and the interior. Beginning with the exterior, the shoe's white leather upper features embossed details on the tongue, toe and heel. Each detail is inspired by the artisan crafts and textures for which Mexico is known, such as its colourful glazed and decorated pottery called Talavera. El Grito's red and green lace locks contrast boldly with the white sneaker.  [](https://www.nike.com/at/en/w/jordan-shoes-37eefzy7ok) On the inside tongue, you'll find a green, red and white Jordan Brand label. A burgundy geometric design pattern lining the shoe adds a pop of colour. The shoe's dubraes—a decorative embellishment added to the front of the laces that's long been associated with the Nike brand—is engraved with the word "viva" for an added touch. Rapper, composer and songwriter El Malilla is the star of the Air Jordan V El Grito campaign, which he proudly gets behind. "The Jumpman \[logo] is from the hood and today we have one from Mexico, to Mexico", he says. "Proudly Jordan, proudly from the hood, proudly Mexican". The Air Jordan V El Grito made its debut as part of the shoe's limited release in Mexico during the [July 2024 Nike & Jordan World of Flight Mexico City grand opening](https://about.nike.com/en/newsroom/releases/nike-and-jordan-brand-mexico-city-retail-destination). Encompassing three floors spanning more than 22,000 square feet in the heart of historic centre of Mexico City, the establishment is Nike's largest retail space in the region and the first Jordan World of Flight experience in Latin America. Following its global release on 12 September 2024, the Air Jordan V El Grito is now available to sneaker fans worldwide at Nike.com and at select retail locations. Originally published: 27 September 2024 ## Related Stories -  [](https://www.nike.com/at/en/a/tatum-3-release-info) # Product news # The Jordan Brand innovates through thoughtful design choices with the launch of the Tatum 3 -  [](https://www.nike.com/at/en/a/jordan-39-release-date) # Product news # Meet Michael Jordan's newest signature shoe: the Air Jordan XXXIX -  [](https://www.nike.com/at/en/a/nike-air-max-muse-release) # Product news # Step into the future with the Nike Air Max Muse -  [](https://www.nike.com/at/en/a/nike-mercurial-dream-speed-009-release) # Product news # The Mercurial Dream Speed 009 Football Shoe breaks new ground in terms of responsiveness -  [](https://www.nike.com/at/en/a/nike-swift-and-stride-release) # Product news # Introducing Nike's new iconic running apparel collections: Nike Swift and Stride Resources [Gift Cards](https://www.nike.com/at/en/gift-cards) [Corporate Gift Cards](https://nikegiftcardsforbusiness.com/) [Find a Store](https://www.nike.com/at/en/retail/) [Nike Journal](https://www.nike.com/at/en/stories) [Become a Member](https://www.nike.com/at/en/membership) [Feedback](https://www.nike.com#site-feedback) [Promo Codes](https://www.nike.com/at/en/promo-code) [Product Advice](https://www.nike.com/at/en/product-advice) [Running Shoe Finder](https://www.nike.com/at/en/running/shoe-finder) Help [Get Help](https://www.nike.com/at/en/help) [Order Status](https://www.nike.com/at/en/orders/details) [Shipping and Delivery](https://www.nike.com/at/en/help/a/shipping-delivery-eu) [Returns](https://www.nike.com/at/en/help/a/returns-policy-eu) [Payment Options](https://www.nike.com/at/en/help/a/payment-options-eu) [Contact Us](https://www.nike.com/au/en/help/#contact) [Reviews](https://www.nike.com/at/en/help/a/reviews) Company [About Nike](https://about.nike.com/) [News](https://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](https://investors.nike.com/) [Sustainability](https://www.nike.com/at/en/sustainability) [Accessibility](https://www.nike.com/accessibility) [Accessibility Statement](https://www.nike.com/at/en/accessibility/statement) [Purpose](https://www.nike.com/at/en/purpose) [Nike Coaching](https://www.nike.com/at/en/coaching) Community Discounts [Student](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=en-GB) [Teacher](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx4Mc-D7Vg%24) [First Responders](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55da9273c5b3a03a5aa8e/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5my0S4tQ%24) [Medical Professionals](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e0d273c5b3a03a5b0ac/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx715S7Egg%24) [Resources](https://www.nike.com/at/en/help) [Gift Cards](https://www.nike.com/at/en/gift-cards) [Corporate Gift Cards](https://nikegiftcardsforbusiness.com/) [Find a Store](https://www.nike.com/at/en/retail/) [Nike Journal](https://www.nike.com/at/en/stories) [Become a Member](https://www.nike.com/at/en/membership) [Feedback](https://www.nike.com#site-feedback) [Promo Codes](https://www.nike.com/at/en/promo-code) [Product Advice](https://www.nike.com/at/en/product-advice) [Running Shoe Finder](https://www.nike.com/at/en/running/shoe-finder) [Help](https://www.nike.com/at/en/help) [Get Help](https://www.nike.com/at/en/help) [Order Status](https://www.nike.com/at/en/orders/details) [Shipping and Delivery](https://www.nike.com/at/en/help/a/shipping-delivery-eu) [Returns](https://www.nike.com/at/en/help/a/returns-policy-eu) [Payment Options](https://www.nike.com/at/en/help/a/payment-options-eu) [Contact Us](https://www.nike.com/au/en/help/#contact) [Reviews](https://www.nike.com/at/en/help/a/reviews) [Company](https://about.nike.com/en) [About Nike](https://about.nike.com/) [News](https://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](https://investors.nike.com/) [Sustainability](https://www.nike.com/at/en/sustainability) [Accessibility](https://www.nike.com/accessibility) [Accessibility Statement](https://www.nike.com/at/en/accessibility/statement) [Purpose](https://www.nike.com/at/en/purpose) [Nike Coaching](https://www.nike.com/at/en/coaching) ## 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