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The ABCs of Nike ACG

The ABCs of ACG

We have a process. Before we create something, we seek inspiration. Follow along with these guiding principles of All Conditions Gear. You just might learn something, and learning is cool.

The ABCs of Nike ACG

A — Designed, Tested, and Made on Planet Earth. For Outdoor Use.

ACG stands for All Conditions Gear. Our motto is “Designed, tested, and made on Planet Earth. For outdoor use.” Everything we do has one eye to the wild and one eye on you, whether you’ve never hiked a step in your life or you’re a seasoned wilderness guide.

The ABCs of Nike ACG

B — Location-Based Storytelling

Each season, we decamp to a different locale and take in the environment. Jungles, deserts, volcanoes, tundras: there’s no place we won’t go to find inspiration.

The ABCs of Nike ACG

C — Designing with Earth as Muse

Our stuff is made on Planet Earth, so when we’re out there, we keep our eyes peeled for conditions that could inform our designs. Trekking over rocky terrain necessitates traction. Sticky jungle humidity becomes breathable mesh. Black sand beaches inspire shoes that let you soak it all in.

The ABCs of Nike ACG

D — Product Testing

How do we come up with gear that matches ACG standards? Before you wear it, we test it. All over the planet, in all conditions. Our logo is our seal of approval.

The ABCs of Nike ACG

E — Sustainability

When we make our stuff, we keep an eye out for Mother Nature. We’re constantly looking for ways to be more sustainable. We’ve only got one Earth, so let’s revolve around it.

The ABCs of Nike ACG

F — For Outdoor Use

The ACG philosophy works in harmony with nature. Earth is not something to conquer or tame, but a place to have fun. The only thing left to do is to get out there. We’re Still on Earth. Let’s go.