Today the Miami Dolphins unveiled the team’s new NFL Nike Elite 51 Uniform design for the 2013 NFL season – a completely integrated system of dress featuring a refined color palate as well as updated numbers and fonts that represent South Florida’s beautiful environment and the Dolphin’s strong team heritage.
Miami was awarded an AFL franchise in 1965 and joined the NFL in 1970, a time when the city was booming with lights, sounds and colors. Travel was becoming more accessible and television presented a bold, eccentric new way to view the game of football. The Miami Dolphins uniform design from that era drew from the vibrant colorful hues of the city – aqua, coral and white - a combination never seen before on the football field.
The newly re-designed Dolphins uniform stays true to its roots, while harnessing the city’s modern cutting-edge characteristics to create a more refined head-to-toe look that embodies what it means to be a Miami Dolphin.
Miami’s sun and South Florida waters served as the foundation for the Dolphins uniform aesthetic. The purposefully simplistic design is sharpened by the use of new materials, sheen and color consolidation. Nike designers worked closely with the NFL and the Dolphins to elevate, lighten and brighten the existing color palate taking them back to their iconic roots and colors. The updated hues reflect the blues in the water as well as the orange in the sun and glow of the city to create a consistent look from head to toe.
“Miami’s new NFL Nike Elite 51 uniform design is a true reflection of their culture – modern, refined and bold,” said Todd Van Horne, Global VP and Creative Director for Nike Football. “This highly innovative uniform system allows for zero-distractions on the field and provides a fresh updated look to take the team into the 2013 season.“
The new helmet sheen features a sparkled finish to reflect the sand as well as a refined stripe pattern with a pop of orange to highlight the horizon. The same stripe pattern is carried throughout the uniform into the new number and font design and through the stripe in the pant. The uniform also proudly features the MIAMI wordmark on the outside back of the pant and in the inside back of the neckline.
“As an athlete, you don’t want to worry about your uniform out on the field. It’s good that Nike thinks about the details so we don’t have to,” said Mike Wallace, Miami Dolphins wide receiver. “Look good, feel good, play good - that’s what it’s all about.”
Designed and engineered from the inside out, the NFL Nike Elite 51 uniform focuses on creating a system where the baselayer, padding, jersey and pant work in concert. Lightweight padding is also integrated directly into the crucial “hit zones” in the baselayer. New innovations include integrating Flywire technology into the neckline to reduce weight and provide lockdown fit over pads, increasing sleeve articulation for better range of motion, and integrating new four-way stretch fabrication to provide a streamlined shrink-wrap fit.
As the official uniform supplier of the NFL, Nike provides all on-field, baselayer, sideline and practice wear for all 32 teams. The Dolphins new fan jerseys went on sale today at nikestore.com, NFLShop.com and Dolphins.com, and will be available in broader retail locations including Nike stores beginning April 26th.
THE NIKE ELITE 51 UNIFORM – A FULLY INTEGRATED SYSTEM OF DRESS
LIGHTER –The Nike jersey and pant, wet or dry are lighter than previous versions
FLYWIRE TECHNOLOGY - Eliminates layers, reduces weight, and provides lockdown fit to keep the jersey in place
ZONED MESH VENTILATION – Provides cooling zones for optimal thermoregulation
ZONED STRENGTH - High tenacity, stretch material, for light weight lockdown strength.
CUT FOR MOBILITY – Four-way stretch, hydrophobic materials enable range of motion wet or dry
STRETCH TWILL NUMBERS – Four-way stretch even on numbering system
CUSTOMIZABLE BASELAYER PADDING – Nike Pro Combat Hyperstrong baselayer with integrated lightweight, Deflex padding offering customizable flexible protection
DEFLEX PADDING - Lightweight, flexible impact protection integrated into top “hit zone” areas
ALUMINUM D-RING BELT - Aircraft-grade aluminum D-ring belt reduces weight.
NIKE ALPHA PRO CLEAT - Designed for speed with an adaptive Nike Flywire support structure that creates an anatomical fit resulting in more stability while locking the foot in place.
NIKE VAPOR JET 2.0 GLOVE - A lightweight, breathable and articulated fit combined with innovative Magnigrip on the palms and between the fingers for a tacky grip suitable for all weather conditions. The new team logo is featured prominently on the palm when athletes interlock both hands.
NIKE VAPOR GAME SOCK – A highly innovative sock designed specifically for football. The knee-high design combines compression, Nike Pro DeFlex inspired cushioning, mesh venting and structure precisely where needed.