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KICKS OF THE WEEK: AIR TRAINER MAX 94 PREMIUM

Nike and EA Sports know a thing or two about games. You can credit much of their success to their relentless dedication to innovation. Year after year, these two titans exceed consumer expectations in the video game and sportswear markets. 1994 marked a particularly pivotal year for both companies. What better way to celebrate this milestone year than by collaborating on a shoe from that era – namely, the Nike Air Trainer Max 94. Almost immediately, you’ll notice the highlights that make this a premium offering including the vibrant glow in the dark outsole.

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EA Sports logos can be found on the tongue, heel, insole, and inside the bottom of the Air-Sole unit along with the iconic "It’s in the Game" slogan also on the insole.

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To top it off, this Nike Air Trainer Max 94 features a lenticular rainbow Swoosh design and reflective side panels – black on the inside and silver on the outside.

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Look out for these to drop September 21st on Nike.com and at your local Nike Sportswear retailers. Follow @nikesportswear on Twitter for detailed release info.

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