NIKE ZOOM ITES
The latest addition to our boot fleet features 3 levels of customizable flex.
THE NEXT GENERATION IN BOOT INNOVATION CREATED WITH THE INSIGHTS OF GIGI RÜF, YOU CAN CUSTOMIZE THE FLEX IN THREE WAYS WITH ADAPTABLE LINERS. ULTRA-STRONG FLYWIRE CUFF HOLDS YOUR HEEL IN PLACE WHILE NIKE FREE INSPIRED GROOVES IN THE OUTSOLE ENHANCE BOARDFEEL.
Removable inserts customize
Ultra-strong Flywire cuff holds
your heel in place.
NIKE FREE INSPIRED
Grooves in the outsole
HOW IT WORKS USE INSERTS TO CUSTOMIZE BOOT FLEX
GIGI RÜF THE LATEST VIDEOS, PRODUCTS AND INFO
INSPIRED BY GIGI RÜF
The Zoom Ites boot is straight from the mind of Gigi Rüf. He wished for certain days or conditions he could have a softer or stiffer boot, but even better would be a boot he could customize for any day or condition he may face. Working closely with the 'Nike Innovation Kitchen' we developed a boot that had the ability to cover the entire spectrum of flex within the snowboard boot market, from the softest (no inserts), to the middle (with the infrared inserts), to the stiffest (with the ultramarine inserts). The Zoom Ites is an all in one package.