The Nike Snowboarding team is stacked with riders who excel in all-different aspects of snowboarding. To showcase their talents, we teamed up with three of the most influential snowboarding filmmakers of our time and gave them each an assignment: to make a short video featuring one unique segment of riding. Introducing the Nike Snowboarding Project.
To start things off, Joe Carlino took to the streets with Johnnie Paxson, Jess Kimura, Halldor Helgasson, Justin Bennee and Jed Anderson. Joe's resume includes a few of the best Transworld flicks to date, as well as helping start Videograss, easily one of the most relevant production companies today. Filming on the streets isn't easy, but Joe was given total control to make the project he wanted and that freedom shows in the results. Even with the constant search for new spots and dealing with realities such as getting kicked out before landing a trick, at the end of the day, Joe's flick will make you want to go out and ride. "My main goal was to make a cool edit with snowboarding at the forefront," Joe said. "I have always wanted my edits to have the snowboarding first priority and let video speak for itself."
On November 11th, the park feature will drop. Brad Kremer has been a staple filmmaker in snowboarding for longer than some of the riders he worked with have been alive. The crew of Sage Kotsenburg, Louie Vito, Gjermund Braaten, Jamie Nicholls, Danny Kass, Ethan Morgan, Jan Scherrer, Peetu Piiroinen and Austin Smith, were let loose on a custom-built park at Silvretta Montafon in Austria. "Seeing that park for the first time was a jaw dropping experience," Brad said. "I've seen a lot of amazing parks in my days, but I have to say that what they built at Montafon for Nike was at the top of the list." The park chapter is where you'll really see the limits of what is possible on a snowboard pushed, but for Kremer it was about more than that. "This project actually brought me back to myroots," he explains. "It's a little more on the raw side compared to what I have been doing lately. A polished raw of course. I think that's why the end result is so fun."
Finally, Justin Hostynek took a break from Absinthe to trek into the steep and deep with some the most-experienced crew on the Nike Team. After years of filming with Nico and Gigi, Justin already had the relationships and knowledge to get the best of the best from these riders. They were joined by Danny Kass, who after years of halfpipe dominance is taking things out of bounds, and Eric Jackson who rounded out a dream team of riders with insane style and tricks. If you dream of endless powder lines and faceshots, the backcountry chapter will whet your appetite for more.
These three short films will be dropping on Nikesnowboarding.com/getlacedup through out the Fall.
For a sneak peek, stay tuned on Facebook and Twitter to find out how you can unlock the videos before the general public.