NikeFuel Missions is now closed. Thank you to everyone for your participation and congratulations to all who have completed your Missions and successfully made it to The ARC.
Last winter nearly 120,000 Nike+ users answered our call to fight back against winter's chill and move even more during the cold, dark months. Together, players earned a total of 68 million NikeFuel while using their Nike+ devices to complete 63,000 missions in the NikeFuel Missions game.
The game took players through an inclement weather adventure that was broken up into various missions, each with varied NikeFuel goals and time durations. The overall goal was to complete all missions and to arrive at "The ARC," the ultimate safe haven. The game featured athletes Allyson Felix, Calvin Johnson, Alex Morgan, and Neymar Jr. as the in-game "guides" to help players navigate through each mission while introducing seasonal Nike products.
Throughout gameplay, there was a chance for players to unlock Bonus Missions, get early access to exclusive Nike products, and receive Nike+ badges. Motivated by NikeFuel Missions, the Nike+ community got active, earned rewards, and pushed themselves harder during the cold winter.