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Nike is committed to respecting the privacy rights of website visitors. The following policy describes how we collect, protect and use information we receive from website visitors. We also have a special paragraph below on the privacy of children (Children's Privacy).




What information do we collect?

  • We collect information from you when you register on the site, enter a contest or promotion, place an order, respond to a survey or communication such as e-mail, or participate in another site feature.

    When registering or ordering, we may ask you for your name, gender, date of birth, e-mail address, home address, zip/postal code, daytime and/or mobile phone number, preferred language, credit card information (when ordering products only) as well as to create a user name and password. Children will be required to provide his or her name, age, gender, e-mail address, mailing address, day phone number and credit card information (when ordering products only), as well as to create a user name and password. You will also be asked to opt-in to our e-mailing list. You may, however, visit our site anonymously or purchase without registering. You will then be asked only for information necessary to process the transaction. Information provided by anonymous shoppers will be retained only as necessary to process the transaction and maintain Nike's sales records and will not be used for marketing purposes.

  • When you enter a contest or other promotional feature, we may again ask for your name, address, e-mail address, date of birth, username and password so that we are able to better administer the contest and notify winners.

  • We also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is not used for marketing purposes.

  • Like many websites, we use "cookies" to enhance your experience and gather information about visits to our websites. Please refer to the "Do we use 'cookies'?" section below for information about cookies and how we use them.

  • We also receive and store click-stream data and other information about visits to our websites that may be combined with personal information you have provided. This information is used to analyze and improve the website experience and to better customize visits to the site to match your preferences.

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How do we use your information?

We may use the information we collect from you when you register, enter a contest or promotion, purchase products, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.

  • To allow us to better service you in responding to your customer service requests.

  • To learn about site visitors and customers and to tailor specific features, promotions, or other notifications to you.

  • To quickly process your transactions. To administer a contest, promotion, survey or other site feature.

  • To send postal mailings about products, offers, and news that we think might be of interest. If you are not interested in receiving this information please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below.

  • If you have opted-in to receive Nike e-mail, we may send you periodic e-mails. If you would no longer like to receive Nike e-mail, please follow the instructions in any e-mail or refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive Nike e-mail, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us and if these visitors would no longer be interested in receiving this information, they can follow the instructions in any email or refer to the section on the opt-out, removal or modification of information provided.

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How do we protect visitor information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

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Do we use "cookies"?

Yes. Cookies are pieces of information that a site sends to your computer while you are viewing the site. Cookies work in combination with content within the site itself to capture and remember information. For instance, cookies are used to remember and process the items in your shopping cart. They are also used to track your activity and understand your preferences based on previous or current site activity. This enables us to provide you with services or to improve your site experience. We also use cookies to provide us with aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third party service providers to assist us in serving cookies, however, they are not permitted to use the information collected except to help Nike conduct and improve its business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient -- like the features mentioned above -- and some of our services will not function properly. However, you can still access most of the features on Nike's sites. As cookies are used by Nike to track shopping basket items through the order and browsing process, so you won't be able to place an on-line order if you disable cookies. Visitors who disable cookies can still place orders over the telephone by calling Nike's customer service number.

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Do we disclose the information we collect to outside parties?

We do not sell, trade, or otherwise transfer to outside parties, not including NIKE, Inc. wholly-owned companies, your personally identifiable information unless we provide you with advance notice, except as described below. However, we transfer your personally identifiable information to NIKE, Inc. in the USA where your information will be stored. All NIKE wholly-owned companies value the safety and privacy of your personal information highly and have procedures and policies in place similar to this privacy policy to safeguard your privacy. Your data may be transferred to web site hosting partners and other parties who assist us in operating our website, that we don't consider to be 'outside parties', conducting Nike's business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when release is necessary to comply with the law.


However, non-personally identifiable visitor information in aggregate form may be provided to other parties for marketing, advertising, or other uses.

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How can you opt-out, remove or modify information you have provided to us?

To modify your e-mail subscriptions or completely opt-out of receiving Nike e-mail please let us know by modifying your preferences in the "View or Change my Profile" section. Please note that due to email production schedules you may still receive any mailings that are already in production.


To delete all of your Nike online account information from our database, sign into the "View or Change my Profile" section of our site and click "Delete my Profile". Note that if you request your account information to be deleted from our database, we may maintain information about an individual sales transaction in order to service that transaction and for record keeping. This information does not contain credit card details.

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Third party links

In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

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Changes to our policy

If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. This policy was last modified on March 7, 2002.

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Questions and feedback

We welcome your questions, comments, and concerns about privacy. Please give us any and all feedback pertaining to privacy, or any other issue.

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Online policy only

This online privacy policy applies to information collected through our websites.

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Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.

All of the nike.com/europe, nikefootball.com, nikewomen.com, nike.com/bowerman and any other Nike campaign websites are operated by NIKE European Operations Netherlands BV. The Nike iD site is operated by NIKE Retail Inc., but any feedback and questions about your privacy on the Nike iD-site may be directed to NIKE European Operations Netherlands BV ( feedback).

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Children's Privacy

A special note to parents
We realize that many children will visit our site, and we therefore encourage children to consult with their parents before submitting any information to any website, including ours. We encourage parents to supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing their name, address, and other personal information online without parental permission.

Nike expresses special care in relation to the privacy of children and has adopted the following special procedures and additional safeguards applicable to personal information collected from children. This Children's Privacy Policy supplements our general Privacy Policy. Any conflicting portions of our general Privacy Policy are superceded by this Policy.

Additional safeguards for Children's privacy

  • When a child's submission of information indicates that he/she is under the age of 16, our system will reject the submission.

  • It is our policy not to make a child's participation in any site activity contingent on that child's disclosure of more personal information than is reasonably necessary to participate in that activity.

  • When a child who is not registered attempts to enter a promotion or use certain other features of the site for which he or she is eligible and for which personal information is required, we will seek information about the child's age and some of the information required to order products or register.

  • If a child requests that we use his or her online contact information to respond more than once to a specific request, we will not use this information for any other purpose without verifiable consent. Parents have the right to refuse to allow us to further contact their child and to require us to delete the information that we have already collected. To do so, they must give us their feedback.

  • If we collect the name, e-mail address, and other online contact information from a child in order to protect the safety of that child when participating in activities on the site, we will not re-contact that child or disclose that child's information on our site for any other purpose without verifiable consent. Parents have the right to require us to delete the information that we have already collected. To do so, they must give us their feedback.

How can parents review their child's personal information and prevent its use or disclosure?
When personal information about their child is stored and used by NIKE, a parent or guardian may submit a signed written request to review or modify the information about their child, a request that we stop any additional use of the information, or a request that we delete the information. Before disclosing information about a child, we may request that the parent provide reasonable information about the child for identification purposes, such as the child's name, address, phone number, parent's credit card number, or other information.

Questions and feedback
We welcome your questions, comments, and concerns about children's privacy. Please give us any and all feedback pertaining to privacy, or any other issue.

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