NIKE SPORTSWEAR x LIVESTRONG x LOOPWHEELER
Introducing the Nike Sportswear Livestrong Loopwheeler Collection.
Nike Sportswear continues its strong relationship with Loopwheeler to release two of its most iconic products in the LIVESTRONG colorways – the Loopwheeler AW77 Hoody and the Loopwheeler Tee. The shared obsession of supreme quality and meticulous craftsmanship brought these brands together in the Fall of 2008 to create the most premium and iconic fleece products. Practically handmade, the Nike Sportswear products created with Loopwheeler fleece fabric are extremely limited in quantity with an unsurpassed quality.
LIVESTRONG LOOPWHEELER® HOODY
Built from Loopwheeler’s heavyweight French terry, the Loopwheeler AW77 is still tough as nails, but relaxed looped back fleece eliminates the steel wool effect. The LIVESTRONG logo is graphically placed on the sleeve and on a cycling jersey inspired back pocket. Iconography and type - specifically designed by avid cyclist Mr. Satoshi Suzuki of Loopwheeler - adorn the AW77 honoring the ongoing fight against cancer. The numbers placed on the sleeve are significant to Lance and the cancer story:
LIVESTRONG LOOPWHEELER® TEE
Engraved on the bottom of Lance Armstrong’s bikes are cryptic messages that only he knows the meaning of - W.N.W. is one of them. Knowing the messages are there inspires Lance to keep the fight against cancer alive and keep driving the message home. Utilizing a 100% Loopwheeler cotton tee and featuring the screenprint, “W.N.W”, one can keep this inspiring message close to the heart.
The Nike Sportswear Livestrong Loopwheeler Collection is available on May 16, 2009 exclusively at the following retailers:
ALIFE, New York
Darkside, San Francisco
Goods, Seattle
Huf, San Francisco
Nike Sportswear at 21 Mercer, New York
Shoe Gallery, Miami
UBIQ, Philadelphia
UNDFTD, Los Angeles
Nike Sportswear continues its strong relationship with Loopwheeler to release two of its most iconic products in the LIVESTRONG colorways – the Loopwheeler AW77 Hoody and the Loopwheeler Tee. The shared obsession of supreme quality and meticulous craftsmanship brought these brands together in the Fall of 2008 to create the most premium and iconic fleece products. Practically handmade, the Nike Sportswear products created with Loopwheeler fleece fabric are extremely limited in quantity with an unsurpassed quality.
LIVESTRONG LOOPWHEELER® HOODY
Built from Loopwheeler’s heavyweight French terry, the Loopwheeler AW77 is still tough as nails, but relaxed looped back fleece eliminates the steel wool effect. The LIVESTRONG logo is graphically placed on the sleeve and on a cycling jersey inspired back pocket. Iconography and type - specifically designed by avid cyclist Mr. Satoshi Suzuki of Loopwheeler - adorn the AW77 honoring the ongoing fight against cancer. The numbers placed on the sleeve are significant to Lance and the cancer story:
- 1,274: Number of days Lance was retired from competitive cycling.
- 27,500,000: Number of people who died from cancer during that time.
- 28,000,000: Number of cancer survivors alive today.
- 8,000,000: Number of people who will die from cancer in 2009.
LIVESTRONG LOOPWHEELER® TEE
Engraved on the bottom of Lance Armstrong’s bikes are cryptic messages that only he knows the meaning of - W.N.W. is one of them. Knowing the messages are there inspires Lance to keep the fight against cancer alive and keep driving the message home. Utilizing a 100% Loopwheeler cotton tee and featuring the screenprint, “W.N.W”, one can keep this inspiring message close to the heart.
The Nike Sportswear Livestrong Loopwheeler Collection is available on May 16, 2009 exclusively at the following retailers:
ALIFE, New York
Darkside, San Francisco
Goods, Seattle
Huf, San Francisco
Nike Sportswear at 21 Mercer, New York
Shoe Gallery, Miami
UBIQ, Philadelphia
UNDFTD, Los Angeles
