LIVESTRONG AIR MAX COLLECTION
Introducing the LIVESTRONG Air Max Collection.
The first Air Max shoe, the Air Max 1 was designed to give runners the best cushioning possible, a solution that was facilitated by enlarging the Air bag in the midsole. This new Air bag was big enough to reach the edges of the shoe, allowing designers to remove part of the midsole so it could be seen.
The Air Max 90 had a 20% larger Air bag than the AM 1, so the window got larger and the shoe wider, characteristics that added weight. By using lighter materials in the upper,new mold techniques and eyelet technologies gave runners more options than they had ever experienced in a shoe before. The addition of more plastic components and a geometric color block gave the shoe a faster look and called out the bigger Air bag.
In 1991, Nike took the innovation around Air even further in the Air Max 180. With a 180-volume heel Air-Sole® unit encompassing 180-degree airbag visibility, the Air Max 180 was dubbed as the most cushioned running shoe ever.
These three Air Max shoes are inspired by the iconic yellow of LIVESTRONG. The LIVESTRONG Air Max Collection is available on May 16th, 2009 exclusively at the following retailers:
ALIFE, New York City
Bodega, Boston
Darkside, San Francisco
Dave's Quality Meat, NYC
Goods, Seattle
Huf, San Francisco
Nike Sportswear @ 21 Mercer, NYC
Nike Sportswear @ The Montalban, LA
Shoe Gallery, Miami
UNDFTD, Las Vegas
UNDFTD, Los Angeles
UNDTFD, Santa Monica
The first Air Max shoe, the Air Max 1 was designed to give runners the best cushioning possible, a solution that was facilitated by enlarging the Air bag in the midsole. This new Air bag was big enough to reach the edges of the shoe, allowing designers to remove part of the midsole so it could be seen.
The Air Max 90 had a 20% larger Air bag than the AM 1, so the window got larger and the shoe wider, characteristics that added weight. By using lighter materials in the upper,new mold techniques and eyelet technologies gave runners more options than they had ever experienced in a shoe before. The addition of more plastic components and a geometric color block gave the shoe a faster look and called out the bigger Air bag.
In 1991, Nike took the innovation around Air even further in the Air Max 180. With a 180-volume heel Air-Sole® unit encompassing 180-degree airbag visibility, the Air Max 180 was dubbed as the most cushioned running shoe ever.
These three Air Max shoes are inspired by the iconic yellow of LIVESTRONG. The LIVESTRONG Air Max Collection is available on May 16th, 2009 exclusively at the following retailers:
ALIFE, New York City
Bodega, Boston
Darkside, San Francisco
Dave's Quality Meat, NYC
Goods, Seattle
Huf, San Francisco
Nike Sportswear @ 21 Mercer, NYC
Nike Sportswear @ The Montalban, LA
Shoe Gallery, Miami
UNDFTD, Las Vegas
UNDFTD, Los Angeles
UNDTFD, Santa Monica
