Nike Sportswear at 21 Mercer Street
At 12 pm Eastern Time today, August 18th, Nike Sportswear announced the opening of 21 Mercer Street in New York City's SoHo. It is the first Nike Sportswear-specific store of its kind. Opening August 22nd, the stand-alone shop will be the only location globally to carry the complete NSW collection and seasonal 21 Mercer products.
Exclusive products being featured include the Flywire Windrunner, Air Max 90 Flywire and 21 Mercer Nike LunaRacer. The store will also offer limited quantities of other iconic footwear and apparel pieces like the made-to-order Air Force 1 Low Lux, the NSW Collection Patchwork M65 jacket and the Nike Sportswear 21 Mercer Tee collection.
A new and innovative appointment-only design experience called Nike Sportswear Bespoke will allow consumers to work one-on-one with Nike designers to customize select Nike footwear styles. Taking customization to new heights, Nike Sportswear Bespoke is globally exclusive to 21 Mercer and launches in Fall 2008 with the seminal Air Force 1 sneaker.
Doors open at 10:00 AM on Friday, August 22nd, 2008.
Win Tickets to the 21 Mercer St. Block Party
Nike is hosting an invite-only block party on the eve of August 21st to celebrate the launch of 21 Mercer Street, NYC. Guests will see Mercer Street transform into a New York stadium, and be the first to experience the store which opens the following day.
The event will feature a presentation by artist Robert Wilson and producer Noah Khoshbin, who rendered Nike’s innovations in the areas of sport and design into the energy of athletes—dancer Sofia Boutella, skateboarder Shingo Iwasaki and Nigel Sylvester, Nike 6.0 BMX athlete—creating a unique visual and sensory experience. Their project premiered at the Nike Sportswear launch in Beijing in May, 2008. Complimenting this work will be a series of projects by artists Timothy McGurr, Heron Preston and Boogie, inspired by New York sport and style.
We’re giving away 6 tickets to the event. Register here by August 20, 6:00 PM EST for your chance to attend.
Winners will be announced on the morning of Thursday, August 21st.
Exclusive products being featured include the Flywire Windrunner, Air Max 90 Flywire and 21 Mercer Nike LunaRacer. The store will also offer limited quantities of other iconic footwear and apparel pieces like the made-to-order Air Force 1 Low Lux, the NSW Collection Patchwork M65 jacket and the Nike Sportswear 21 Mercer Tee collection.
A new and innovative appointment-only design experience called Nike Sportswear Bespoke will allow consumers to work one-on-one with Nike designers to customize select Nike footwear styles. Taking customization to new heights, Nike Sportswear Bespoke is globally exclusive to 21 Mercer and launches in Fall 2008 with the seminal Air Force 1 sneaker.
Doors open at 10:00 AM on Friday, August 22nd, 2008.
Win Tickets to the 21 Mercer St. Block Party
Nike is hosting an invite-only block party on the eve of August 21st to celebrate the launch of 21 Mercer Street, NYC. Guests will see Mercer Street transform into a New York stadium, and be the first to experience the store which opens the following day.
The event will feature a presentation by artist Robert Wilson and producer Noah Khoshbin, who rendered Nike’s innovations in the areas of sport and design into the energy of athletes—dancer Sofia Boutella, skateboarder Shingo Iwasaki and Nigel Sylvester, Nike 6.0 BMX athlete—creating a unique visual and sensory experience. Their project premiered at the Nike Sportswear launch in Beijing in May, 2008. Complimenting this work will be a series of projects by artists Timothy McGurr, Heron Preston and Boogie, inspired by New York sport and style.
We’re giving away 6 tickets to the event. Register here by August 20, 6:00 PM EST for your chance to attend.
Winners will be announced on the morning of Thursday, August 21st.
