NSW x GROTESK - THE PIPE DREAM TEAM
Nike Sportswear and Grotesk present The Pipe Dream Team.
Representing the East, Kimou Meyer, aka Grotesk, gives us a team that reflects the everyday hustle of New York City living. This Brooklyn based artist whose work is grounded in the urban landscape that is unique to New York City calls such things as plastic bags flying in the New York City sky, bodega store fronts, burnt cars, and hip hop culture before the mid 90’s as the source of his inspirations. Channeling that raw spirit of New York street culture to create The Pipe Dream Team, Grotesk went to a familiar source for his concept - team uniforms.
Inspired by the uniforms of 1940’s and 1950’s professional basketball and baseball leagues, Grotesk also infused the characteristics of old union worker patches, jackets, and pins to create the look of a team that stands for having big dreams and doing whatever it takes to achieve them. “Many of us gravitate to this city carrying with us big dreams and a passion to attain them,” says Grotesk. “A rookie like me has to work twice as hard to prove that I belong. I wanted this team to stand for all of those who fight to make it.” The team motto, Hard Work Overcomes Mistakes, comes from a philosophy of challenge, innovation, and empowerment. “Whenever I finish a project I always look for ways to take it further. For me this slogan embodies a drive that encourages me to try new things pushing me towards that day when I have that perfect shot,” says Grotesk
Several of the design elements of the team’s logo hint to the morals of this overachieving always striving team of the rebellious and head strong. Heat pressed to the back with patches and embroidery on the front of the Nike Sportswear Varsity Jacket are various symbols of The Pipe Dream Team’s mission. Integrated into one dynamic team logo, flying money bags are reminders of how quickly money and dreams can be lost. Arrows connote the self control and focus needed to reach an objective. Lastly, the mascot itself, the money bag ball player, symbolizes the balance between the love of the game and the everyday hustle. When asked, who would be this team’s rival, Grotesk promptly responds, “The Wall Street Spoon Fed.”
The Nike Sportswear CO-LAB09 collection The Pipe Dream Team by Grotesk is available now through nikesportswear.com - Bomber Jacket, Windrunner, Pipe Dream Tee, Hard to Earn Tee - and exclusively at the following partners.
Carlos Shoes and Sportswear, Patterson NJ
Classic Kicks, NYC
Kicks Sole Provider, LA
Moda3, Milwaukie
Mr. Maury's, LA
Niketown, NYC, LA, Chicago
Nikestore.com
Nike Sportswear at 21 Mercer, NYC
Proper, Long Beach
Premium Goods, Brooklyn
Rugged Sole, NYC
Sports Plus, New Orleans
Wish, Atlanta
Representing the East, Kimou Meyer, aka Grotesk, gives us a team that reflects the everyday hustle of New York City living. This Brooklyn based artist whose work is grounded in the urban landscape that is unique to New York City calls such things as plastic bags flying in the New York City sky, bodega store fronts, burnt cars, and hip hop culture before the mid 90’s as the source of his inspirations. Channeling that raw spirit of New York street culture to create The Pipe Dream Team, Grotesk went to a familiar source for his concept - team uniforms.
Inspired by the uniforms of 1940’s and 1950’s professional basketball and baseball leagues, Grotesk also infused the characteristics of old union worker patches, jackets, and pins to create the look of a team that stands for having big dreams and doing whatever it takes to achieve them. “Many of us gravitate to this city carrying with us big dreams and a passion to attain them,” says Grotesk. “A rookie like me has to work twice as hard to prove that I belong. I wanted this team to stand for all of those who fight to make it.” The team motto, Hard Work Overcomes Mistakes, comes from a philosophy of challenge, innovation, and empowerment. “Whenever I finish a project I always look for ways to take it further. For me this slogan embodies a drive that encourages me to try new things pushing me towards that day when I have that perfect shot,” says Grotesk
Several of the design elements of the team’s logo hint to the morals of this overachieving always striving team of the rebellious and head strong. Heat pressed to the back with patches and embroidery on the front of the Nike Sportswear Varsity Jacket are various symbols of The Pipe Dream Team’s mission. Integrated into one dynamic team logo, flying money bags are reminders of how quickly money and dreams can be lost. Arrows connote the self control and focus needed to reach an objective. Lastly, the mascot itself, the money bag ball player, symbolizes the balance between the love of the game and the everyday hustle. When asked, who would be this team’s rival, Grotesk promptly responds, “The Wall Street Spoon Fed.”
The Nike Sportswear CO-LAB09 collection The Pipe Dream Team by Grotesk is available now through nikesportswear.com - Bomber Jacket, Windrunner, Pipe Dream Tee, Hard to Earn Tee - and exclusively at the following partners.
Carlos Shoes and Sportswear, Patterson NJ
Classic Kicks, NYC
Kicks Sole Provider, LA
Moda3, Milwaukie
Mr. Maury's, LA
Niketown, NYC, LA, Chicago
Nikestore.com
Nike Sportswear at 21 Mercer, NYC
Proper, Long Beach
Premium Goods, Brooklyn
Rugged Sole, NYC
Sports Plus, New Orleans
Wish, Atlanta
