THE BRASIL BLACK PACK
THE BRASIL BLACK PACK
THE COLOR OF GREATNESS
AS A 5–TIME INTERNATIONAL FOOTBALL CHAMPION, BRASIL IS ONE OF THE MOST FEARED TEAMS IN THE WORLD. THEIR SIGNATURE BRIGHT YELLOW, BLUE AND GREEN UNIFORMS AND STYLE OF PLAY BELIE A TOUGHNESS THAT IS PROVEN BY THEIR ABILITY TO WIN. IT FOLLOWS THAT THE MOST RADICAL THING NIKE SPORTSWEAR DESIGNERS COULD DO WAS TO TAKE THE CONCEPT OF BRASILIAN YELLOW AND TURN IT BLACK. STRIPPING AWAY THE FESTIVE COLORS THEY ARE KNOWN FOR, BUT AMPLIFYING ONE. “IT’S THE BRASILIAN YELLOW THAT SCARES THEM,” A BRASILIAN PLAYER ONCE TOLD THE NIKE DESIGN TEAM. FOR THAT REASON, NIKE KEPT THE BRASILIAN CREST YELLOW. THE BRASIL BLACK PACK INCLUDES THE N98 TRACK JACKET, M65 PACKABLE JACKET, DESTROYER JACKET, LOOPWHEELER AW77 HOODIE AND CREW, WINDRUNNER, JERSEY, SHORT AND CAP. THE BRASIL BLACK PACK APPAREL GIVES A TWISTED TAKE ON BRASIL TO CREATE A SUPER TOUGH LOOK. THE MAJOR INSPIRATION FOR THE NIKE SPORTSWEAR APPAREL WAS THE BEAUTIFUL GAME, FOOTBALL, WITH 2010 BEING A MASSIVE YEAR FOR THE SPORT. WHEN NIKE FOOTBALL DESIGNERS PRESENTED THE ON–PITCH KITS TO THE NIKE SPORTSWEAR TEAM, IT “KNOCKED OUR SOCKS OFF,” NIKE SPORTSWEAR APPAREL DESIGN DIRECTOR JARRETT REYNOLDS SAYS. THE BRASIL KIT, IN PARTICULAR WAS FULL OF AMAZING INNOVATIONS. JARRETT AND THE TEAM DECIDED NOT TO CHANGE ANYTHING, BUT INSTEAD, TOOK THE FOOTBALL KIT SILHOUETTES AND REMIXED THEM.
