- 50% Community Programs of the profits from (NIKE)RED laces is awarded, through an open grant process, to community programs using soccer to teach youth about HIV/AIDS.
- 50% The Global Fund of the profits from (NIKE)RED laces is sent directly to the Global Fund to invest in HIV/AIDS programs in Africa including providing antiretroviral treatment and the low-cost treatments needed to reduce the risk of transmission of HIV from mother to child.
