Chapter 3: Voice

He uses his power of communication to direct teammates on the floor and hold the squad together. He knows when to be playful, provide words of inspiration--and yes--he knows when to get in someone's face. During his short stints on the sideline, he's the ultimate cheerleader, yelling, fist-dapping, bumping chests and waving towels.

The One. The Only. The Six.

Find out about a shoe designed to make LeBron look good on and off the court and. It's an iconic creation that promises superior stability, cushioning and flexibility.

See the Shoe


The story of The Six

Join a conversation with Design Director Ken Link and LeBron. Get the backstory on the shoe's inspiration and design and find out why LeBron thinks it's his best signature shoe yet.

Watch the video