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  • The Collection 3.0: NIKEiD ...

    The Collection 3.0: NIKEiD ...

    A year ago today, the University of Connecticut was on the court for perhaps the greatest basketball game in Big East history. What began as a quarterfinal game against Syracuse in the Big East Tournament ended up as the longest game in Big East history, and the second longest game in NCAA ...

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  • The Collection 3.0: NIKEiD ...

    The Collection 3.0: NIKEiD ...

    The Texas Longhorns will take on Baylor on Thursday evening after defeating Iowa State, 82-75, in the first round of the Big 12 Tournament. When Texas takes the court, the Longhorns will be trying to avenge a March 6 loss to Baylor. The team from Austin will be taking the court in Nike Hyper ...

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  • The Collection 3.0: St. John's ...

    The Collection 3.0: St. John's ...

    For the second year in a row, the St. John's Red Storm defeated a heavily-favored Big East team in the first round of the Big East Tournament. In 2009, it was the Georgetown Hoyas. On Tuesday, it was the Connecticut Huskies who fell to the Red Storm, 73-51. On Wednesday, the Red Storm hope to ...

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  • The Collection 3.0: NIKEiD ...

    The Collection 3.0: NIKEiD ...

    Coach Frank Haith and his Miami Hurricanes debuted the new Nike Hyper Elite uniform in a February 10 win against ACC rival Georgia Tech. These new uniforms represent the latest innovation in basketball uniforms, as they are 70% lighter than a traditional elite-level basketball uniform. The ...

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  • The Collection 3.0: Nike Zoom Kobe ...

    The Collection 3.0: Nike Zoom Kobe ...

    Kobe Bryant ended his high school career at Lower Merion High School as Southeastern Pennsylvania's all-time leading scorer at 2,883 points, surpassing Wilt Chamberlain in the record books. 17-year old Kobe's next stop would not be a college campus, as he became the first high school guard ever ...

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  • The Collection 3.0: Nike Zoom Kobe ...

    The Collection 3.0: Nike Zoom Kobe ...

    Last Sunday, on national TV, Kobe Bryant began the game wearing the Nike Zoom Kobe V Purple/Cyber White-Black. The Lakers were trailing at halftime, and the Black Mamba was 1-5 with only 4 points. When Kobe came back out to the court after halftime, he was wearing the Nike Zoom Kobe V ...

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  • The Collection 3.0: Nike Zoom Kobe ...

    The Collection 3.0: Nike Zoom Kobe ...

    After taking some time off to rest his body, the Black Mamba is back on the court, and helping the Lakers in the quest for home-court advantage throughout the entirety of the NBA Playoffs.On Saturday, March 6, Los Angeles-area Kobe fans will be able to purchase these Nike Zoom Kobe V at The ...

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  • Nike Zoom Kobe V iD Design Contest

    Nike Zoom Kobe V iD Design Contest

    From now until March 9, 2010, you have the chance to design a Nike Zoom Kobe V iD that the Black Mamba himself will wear during a game. Not just any Lakers game, though - the nationally televised game on April 11 against Portland. But you won't be watching on television, you'll be attending the ...

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  • The Collection 3.0: Zoom Kobe IV

    The Collection 3.0: Zoom Kobe IV

    On Sunday afternoon, the Denver Nuggets came into Staples Center with a 2-0 record against the Los Angeles Lakers this season. And it would be the first time both teams were at full strength.The Lakers trailed 52-43 at halftime, and trailed by 11 in the third quarter. Led by Lamar Odom, the ...

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  • The Aftermath: Lakers vs. Nuggets

    The Aftermath: Lakers vs. Nuggets

    Forget the records. L.A. and Denver have been the top two teams in the West since before the season even began. And that makes sense. After all, they ended last year beating on each other for the right to rep the conference in a championship showdown with Orlando. The Lakers put the Mile High ...

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  • Human Chain:

    Human Chain: "It's not how you ...

    From Lance Armstrong on his bike, to Deron Williams driving to the basket, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It's a language of beauty, drama, tragedy and triumph. And the road to athletic greatness is not marked by ...

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  • Help for Haiti: Rescue / Recover / ...

    Help for Haiti: Rescue / Recover / ...

    OVERVIEWNIKE, Inc. is committed to supporting communities affected by natural disasters through the work of various organizations during the initial rescue and recovery stages, as well as partnering on programs that enable communities to rebuild.Nike is partnering with Mercy Corps and Architecture ...

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