Considered Design is Nike's ongoing commitment to design without compromise – either to performance or the planet. It is a continually progressing standard, applied every day to everything we do.
As an ever-evolving standard for both innovation and sustainability, it's applied every day and to everything we do. By continually raising that standard, we envision a future where the shoes you wear today become the shoes, shirts or equipment you use tomorrow. This "closed loop" manufacturing process, where nothing is wasted and everything is kept in play, is not just wishful thinking, it's the future.
To reflect our commitment, Nike has established company-wide targets for Considered Design.
This will result in a 17% reduction in footwear waste, a 20% increase in the the use of environmentally preferred materials and maintaining Nike's 95% reduction in VOCs (volatile organic compounds).
*Only products that exceed Considered Design's baseline requirements will be labeled as Considered