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Considered Design

Considered Design is Nike's ongoing commitment to design without compromise – either to performance or the planet. It is a continually progressing standard, applied every day to everything we do.

As an ever-evolving standard for both innovation and sustainability, it's applied every day and to everything we do. By continually raising that standard, we envision a future where the shoes you wear today become the shoes, shirts or equipment you use tomorrow. This "closed loop" manufacturing process, where nothing is wasted and everything is kept in play, is not just wishful thinking, it's the future.

To reflect our commitment, Nike has established company-wide targets for Considered Design.

2011
All Nike footwear newly developed, coming out of U.S. headquarters will meet or exceed Considered Design baseline standards.
2015
All Nike apparel product newly developed, coming out of the U.S. headquarters, European headquarters and Hong Kong will meet or exceed Considered Design baseline standards.
2020
All new, top-volume retail equipment products coming out of the U.S. headquarters will meet or exceed Considered Design baseline standards. Top-volume categories of product include socks, bags, inflatable balls and gloves.

*Only products that exceed Considered Design's baseline requirements will be labeled as Considered