The Jordan Fundamentals Grant Program was born out of my firm belief that education is the key to opportunity and to building commitment among students to the core values which foster personal excellence and achievement. The core values which serve to guide the Jordan Brand are known as Brand Truths: Authentic, Uncompromised, Earned and Aspirational. They embody the principles by which the Jordan Brand and I have excelled and achieved beyond all expectations.

It is in that spirit the Jordan Fundamentals Grant Program awards one million dollars annually, to teachers across the country, who motivate and inspire students toward achieving excellence. These grants are intended to support teachers and provide access to additional resources that help students succeed.

Much Respect, Michael Jordan