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The Kobe Collection

The Nike Sportswear KOBE Collection is the result of a collaboration with one of the greatest sporting icons of the 21st century...

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Always On: Cristiano Ronaldo

Cristiano Ronaldo is not thinking about scoring goals. For his love for the game is matched only by his love for life.

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Always On: Alexandre Pato

Alexandre Pato is a nice guy. Remember that when he embarrasses you in front of 90,000 fans. Always On.

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Love to Run

People love to run. They love it for all sorts of reasons—physical health, mental balance, focus, escape, camaraderie, solitude and on and on...

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Air Force 1

From the hardwood to the blacktop to the authority that’s hip-hop, Air Force 1’s been transcending foot coverage since ’82...

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French Football Federation

Taking a cue from the style of FFF players, Nike designers infused the apparel and outerwear line with an understated attitude of arrogant elegance...

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Look of Sport: LA

We are visiting Los Angeles to share images daily from a creative group of people who call LA home. All are styled in both spring and summer looks.

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Always On With Hipstamatic

The story of a champion is told in a stream of fleeting moments. To capture these moments, we partnered with photographer Chris Hornbecker and Apple's iPhone App of the Year, Hipstamatic. Together we created a beautiful HipstaPak. It includes a set of black and white film, the AO DLX and the AO. 

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NSW X Brasil X Canarinho

The Seleção's stealthy combination of creativity, toughness, desire and domination make it a menace unmatched...

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Always On: Russell Westbrook

Russell Westbrook can take you off the dribble. But the Oklahoma City point guard is still working to improve. Always On.

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Always On: Perri Shakes-Drayton

Perri Shakes-Drayton knows what it takes. The East London local girl puts in the time. Always On.

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Always On: Darya Klishina

The glory. The fame. The Russian junior long jump record. Darya Klishina didn't get to where she is on talent alone. She earned it. Always On.

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Always On: Ashton Eaton

Ashton Eaton isn't the typical competitor. Ashton dominates on ten different levels. Always On.

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Always On: Cristiano Ronaldo Video

Learn more about Cristiano Ronaldo in this short video.

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Always On: LeBron James

Beat after beat. Game after game. Always On...

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LeBron Collection Featured on GQ.com

GQ Magazine just dropped the LeBron collection that hits stores this holiday season.

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Look of Sport: Shanghai

This year, we visited Shanghai to find young athletes who distinguish style through sportswear. This creative group of people calls Shanghai home. All are styled in both spring and summer looks.

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Look of Sport: Rio

Visiting Rio de Janeiro this week, we will share images daily from a creative group of people who call Rio home. All are styled in both spring and summer looks.

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The Cortez

While everyone else was noodling with heavy leather and canvas, Bowerman knew there was another way. A lighter, more-weatherproof way. And Nike’s first running shoe is still clocking miles.

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Air Max 1

Wanna revolution? Air Max 1 created a culture of running shoe collectors, saving Nike Air by simply shedding light on it...

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Air Max 90

Two decades and countless versions later and guess what? Air Max 90’s still a sneaker worth breaking a sweat for.

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Nike Dunk

How many shoes can claim to be the first to color the college courts? The answer is one. The Nike Dunk.

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Sportswear Tee

Perfect to a tee. Nike’s not afraid to claim it, having put tip-top athletes in ’em for almost as long as we’ve hooked them up with kicks.

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AW77 Hoodie

Named after the legendary Athletics West track club, the AW77’s new school, no doubt, but it hasn’t lost those rebel-runner good looks.

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Windrunner

Keep the wind at your back. It’s a motto that the Windrunner lives by. The fabled track jacket that clouds and crowds part for...

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Hyperfuse

Nike designers introduced Hyperfuse technology in 2010 in basketball.

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