Bill Bowerman is the man who got America out of sweaters and into sweatpants.
He was a maverick who wrote the book on jogging. Literally. His training methods were punishing. He believed mental toughness was more important than physical ability. He coached athletes to the highest levels of competition.
He was also an inventor – one who pushed his machinery and materials the same way he pushed his runners. He demanded better out of every seam and stitch. His methods were unorthodox, his tools basic, and his focus on efficiency unparalleled. His mantra – “use only what you need” – still informs our every move.
This ideal followed him into his kitchen, garage, and any place he could tinker. In a waffle iron he saw a new sole, and his vision and dogged determination changed how the world ran once, twice, a hundred times over. Everywhere he looked he saw an opportunity to push further. To invent better.
His vision and unrelenting spirit continues to challenge us with a simple question we've never stopped asking: How can this be better?
And time and time again we answer with our products.
Consider the Air Pegasus, now in its 29th year. In 2008 we began making the outsole out of recycled Nike Grind and environmentally preferred rubber to save 1.4 ounces. Today, 20% of the upper is made from material that is at least 45% recycled.
Or consider our latest leap, The Nike Flyknit Lunar 1+. It’s a direct challenge to everything we once knew about a footwear upper and its construction. We invented a proprietary technology that could create a single layer upper from an ultralight thread that reduces our typical footwear waste in traditional production by an average of 80%, all while delivering the perfect fit.
Following in Bill’s waffle-print footsteps, we’re never finished. Never satisfied. Inventing better for a better world doesn't stop here. It doesn’t stop, ever. Invent Better.