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ALL THE COLOR. NO WATER.

Every year the synthetic textile industry consumes enough water to fill 3.7 million Olympic-sized pools. What if it didn’t? What if you could dye fabric without a drop of water? What if you could actually use waste from other industries to help dye fabric? What if you could engineer a performance product built for champion athletes... and still not use a drop of water? 

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In our pursuit to engineer product for superior performance and lower environmental impact, we’ve invested in an innovative dyeing process that doesn’t require a drop of water. Instead it uses CO2, an inert and non-toxic gas, that is available as waste from other industries.

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The Kenyan Federation Marathon Jersey worn by World Champion Abel Kirui, is the first performance product dyed using this process. It’s also made of recycled polyester, the equivalent of 3 plastic bottles, proof that performance and sustainability do make good bedfellows.

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